American record producer DJ Khaled has been announced as (RED)'s first ever social media ambassador.

The social media star is helping to raise awareness about AIDS by dedicating his Snapchat to the charity today (December 1), in honour of World AIDS Day. Khaled will be telling fans about why he's supporting the charity, and share crucial information about the disease and how to prevent its transmission. He is also announcing special Snapchat filters for fans to find in select locations across New York, LA and Miami.